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Nokia - Laser engraved acrylic

  • PUSH_web_4.jpg, Nokia_push_snowboarding_project_cutlasercut_laser engraved acrylic1

    Data projected onto engraved backdrop

  • PUSH_web_3.jpg, Nokia_push_snowboarding_project_cutlasercut_laser engraved acrylic3

    Light picked up from frosty engraved finish

  • PUSH_web_1.jpg, Nokia_push_snowboarding_project_cutlasercut_laser engraved acrylic1

    Digital poster suspended to allow maximum interaction

  • PUSH_web_2.jpg, Nokia_push_snowboarding_project_cutlasercut_laser engraved acrylic2

    Projected light also made the engraving to glow

  • Data projected onto engraved backdrop Data projected onto engraved backdrop
  • Light picked up from frosty engraved finish Light picked up from frosty engraved finish
  • Digital poster suspended to allow maximum interaction Digital poster suspended to allow maximum interaction
  • Projected light also made the engraving to glow Projected light also made the engraving to glow

Signal | noise for Nokia

Signal | noise were asked by social marketing company Hyper to design a data visualisation for the Nokia Push Snowboarding project. Their response to the brief was an animated, digital poster which combined laser engraved acrylic with dynamic projected graphics to create a floating data display.

The data used Nokia / Burton Snowboards’ technology which captures real-time information on speed, altitude, heart rate, galvanic skin response and orientation for riders as they complete a run.

Large format laser etched acrylic

The A1 sized poster was laser engraved with the data display graphics on a 5mm clear Perspex acrylic sheet. This created a frosty like finish. A finely focused projector was installed to display the data onto the backdrop. See more about our laser engraving acrylic.

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See perspex acrylic material gallery»
Prepare drawings for laser cutting and engraving»